Why Most (Paid) Advertising Doesn't Work. EP #315 - Den Lennie

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client.

I also discussed a real-world case where a client wanted to repurpose existing footage for new video content and how I handled that. You'll get an insight into a simple client retainer tracker and how to keep track of hours worked, prices, and remaining hours.

But that's not all! I also talk about asking the right questions to understand your client's needs, the importance of being present in sales conversations, and establishing trust with your clients.